Here at The Reinvention Institute (TRI), we are very serious about the private nature of your personal information. This Privacy Policy describes how we treat the information we collect when you visit our Web site and/or register for your reinvention tips. Please read this notice carefully. You do not have to give us personal information to visit our site. We will collect personally identifiable information (name, email address, and/or other identifiers) only if specifically and knowingly provided by you. Personally identifying information you provide will be used only in connection with TRI programs and services, or for such other purposes as are described at the point of collection. Information is collected for statistical purposes, and TRI sometimes performs analyses of user behavior, at an aggregate level, in order to measure customer interest in the various areas of our site. We do not give, sell or transfer any personal information to a third party, except as required to help us deliver your reinvention tips newsletter or other site services. If we ever send you information by email concerning new products or services that you did not expressly request, we will provide you with an email address by which you may request to opt-out of future notices. As a part of our service, TRI may create links allowing you to access third-party sites. TRI is not responsible for the content that appears on those sites and does not endorse those sites. Please consult those sites' individual privacy policies in order to determine how they treat user information. TRI may amend its Privacy Policy from time to time; any changes will be posted to this section of the site. If you have any questions about this policy or our site in general, please contact us at info@reinvention-institute.com.